The hypocrite who gives to be noticed receives his reward there and then. He pretends to give but he really wants to receive,1 and his reward is the notice and praise of men. This is the only reward which they will get,2 they do not receive another reward from God on the day of judgment.3 The supposed act of righteousness (alms giving) was ultimately nothing more than a public relations stunt.4
2 Donc, lorsque tu fais l'aumône, ne sonne pas de la trompette devant toi, comme font les hypocrites dans les synagogues et dans les rues, afin d'être glorifiés par les hommes. Je vous le dis en vérité, ils ont leur récompense.